Company

Philosophy

In the name “HEROE”, there lies a powerful concept to constantly strive together with athletes. Football captivates the world with just one ball. Top athletes who continue to give dreams and inspiration to people worldwide are the true embodiment of “heroes = HEROE.” In order to help each athlete become their own HEROE, we will partner with athletes in every way possible. With this vision in mind, HEROE CO., Ltd was founded.

VISION

Together with athletes, HEROE will set growth plans, tackle objectives, and strive towards the path of success. We will work towards becoming an indispensable organization for athletes and society. By continuing to cultivate our own unique style based on careful planning, we are committed to providing genuine service to our athletes. HEROE's ultimate goal is for the Japan National Team to win the World Cup.

MEMBERS

Hiroyuki Honda CEO&Founder / FIFA Licensed Agent

From Osaka
Ever since Hiroyuki embarked on his journey in football, the world's most beloved sport, he has competed both at the academy and professional level. Through his experience as a football player, he deeply internalized the values of integrity, hard work, and perseverance. In 2012, he founded HEROE CO, Ltd. and a year later, acquired his FIFA Agent License. Beginning with the negotiation of Keisuke Honda's transfer to AC Milan, Hiroyuki has since successfully negotiated hundreds of player contracts, both domestically and internationally. He remains dedicated to supporting athletes to elevate the stature of Japanese football on the global stage.

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Kosuke Nojiri FIFA Licensed Agent

Kosuke Nojiri FIFA Licensed Agent

From Kanagawa
Following his graduation from Nihon Wellness Sport University, Kosuke began his professional football journey in Argentina as a member of the CA River Plate U20 team, widely recognized as the #1 team in Argentina for player development. The following year, he secured a professional contract with Club Sportivo Italiano. Upon his return to Japan, he played at various clubs around the country, including F.C. Ganju Iwate and ReinMeer Aomori FC. In 2014, he ventured back to Latin America, assuming the position of chief secretary and translator to the president at a Japanese company in Mexico. Kosuke joined HEROE in 2018 after developing a strong understanding of the Latin American market, including the football landscape in Mexico. He acquired the new FIFA Agent License in 2023.

Yuta Ichizuka FIFA Licensed Agent

Yuta Ichizuka FIFA Licensed Agent

From Milan
During his youth, Yuta was a dedicated student-athlete, immersing himself in sports like Judo, Football, Swimming, and Basketball. Capitalizing on Europe’s educational system, he became proficient in multiple languages. In Italy, Yuta participated in numerous exhibitions and events, most notably working as a coordinator and interpreter at the World Expo. In 2013, he collaborated with the Japanese broadcasting company NHK to research the Italian Serie A market. Shortly after, he met Keisuke Honda, then a player for AC Milan, and supported him on-site as both an interpreter and manager. Yuta later transitioned back to football, assuming the role of Marketing Director at Austria's SV Horn. After contributing to SV Horn's third division league title and promotion to the second division, he joined HEROE in 2017. Based in Europe, he primarily assists HEROE players in the region. Yuta acquired the new FIFA Agent License in 2023.

Taku Omoto FIFA Licensed Agent

Taku Omoto FIFA Licensed Agent

From Sendai
Taku was a devoted football player in his youth, playing for the Vegalta Sendai U18 team. After high school, he moved to the UK, aiming to pursue both a high-quality education and an elite level of football. He played for Poole Town FC and, in 2006, graduated from Portsmouth University. Taku then joined Mizuno Corporation’s PR department, where he built relationships with athletic organizations at international athletic tournaments. In 2015, he joined the HONDA group, launching the overseas business of HONDA ESTILO Co., Ltd., and took on the role of General Manager at Austria's SV Horn and as a board member of SOLTILO Co., Ltd. Taku was also instrumental in the launch of Now Do Co., Ltd. Taku joined HEROE in 2019, and he acquired the new FIFA Agent License in 2023.

Takuma Endo

Takuma Endo

From Tokyo
Born in Tokyo, Takuma started playing football at the age of 7 and later played for an elite high school football program in the US. During his enrollment in the Bachelor of Business program at Babson College, he studied abroad at University College London in the UK. After being immersed in England's vibrant and electrifying football culture, he joined HEROE CO., Ltd in 2023.

GROUP COMPANIES

HEROE HISTORY

Company Information

Company name HEROE CO., LTD.
Establishment March 2012
Bank Sumitomo Mitsui Banking Corporation Dojima Branch
Office 108-0073
Mita Minato-ku, Tokyo 3-3-8 8F
(Tokyo office)
TEL / FAX:03-6712-1513

HEROE Netherlands BV
HEROE USA, INC.
CEO Hiroyuki Honda
Service
  • Career planning for top athletes (career planning fromstart to retirement/contract/transfer negotiation)
  • Top athlete's portrait right management (Advertisement · Media appearance management · Brand contract management etc.)
  • Contract of foreign top athletes and director · coach · negotiation business etc. Advertising agency / consulting business etc.
  • Interpretation & coordination work for football trips, studying abroad etc.